True Beauty
TrueBeauty is a reliable industry resource that provides simple, practical advice in today's world of beauty. The TrueBeauty advice column, published weekly in The Daily Journal, along with it's companion website, www.DiscoverYourTrueBeauty.com, enlightens a growing audience with unbiased, trustworthy information that helps demystify the beauty industry. TrueBeauty's unique, impartial style allows consumers to make smart decisions about their daily beauty rituals without the influence of specific products or endorsements. Insightful advice, humorous beauty confessions and professional Aesthetic solutions embody the essence of TrueBeauty.

How big is the beauty market? According to the American Society for Aesthetic Plastic Surgery, Americans spent nearly $12.4 billion on cosmetic procedures last year and the skin care market is expected to reach $7 billion in the next three years. A recent New York Times article stated that it's not uncommon for some women to spend as much as $2,000-$3,500 per month to maintain their beauty regimens. People of all ages are seeking advice on how to look and feel their best by using the latest products and technologies.

Gina Thompson is the girlfriend you've always wanted. She is smart, funny, honest, fashionable and a self-confessed beauty fanatic who wants to share her beauty secrets with you. Let Gina guide you through the cosmetic jungle with reliable information that will help you make the best choices in today's overwhelming world of beauty. Trust an expert with almost 20 years of experience perfecting skin care treatments and makeup techniques who lives and breathes for luxurious creams, lip-gloss and Botox. She will also share her personal beauty confessions that will make you laugh and contemplate the role beauty plays in your own life. Unlike typical beauty resources, TrueBeauty is not trying to sell beauty products, just the hope that you will discover a more beautiful you.

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